Aparna Mathur
About Aparna Mathur
Aparna Mathur serves as the Vice President of Revenue Operations at UpEquity, a position she has held since 2023. She has extensive experience in sales and marketing operations, having previously worked in various roles at Patch.com, The Knot Worldwide, Yodle, and Web.com.
Work at UpEquity
Aparna Mathur has held the position of Vice President of Revenue Operations at UpEquity since 2023. In this role, she is responsible for overseeing the revenue operations strategy and execution, contributing to the company's growth and operational efficiency. Prior to her current position, she served as the Director of Sales Operations at UpEquity from 2022 to 2023, where she focused on enhancing sales processes and optimizing performance metrics.
Previous Experience in Sales and Marketing Operations
Before joining UpEquity, Aparna Mathur worked at Patch.com as the Director of Sales & Marketing Operations from 2020 to 2022. In this role, she managed sales and marketing initiatives to drive revenue growth. She also held positions at The Knot Worldwide, where she served as Associate Director of Sales & Marketing Operations for 8 months in 2020 and as Senior Manager of Sales Operations from 2019 to 2020. Her experience spans various roles in sales operations, including time at Yodle and XO Group Inc.
Career Progression in Sales Operations
Aparna Mathur's career in sales operations began at Yodle, where she worked as a Sales Representative from 2013 to 2015 and later as a Client Partner Associate from 2015 to 2016. She transitioned to Web.com, where she held multiple roles, including Project Manager and Senior Manager of Business Development Operations. Her diverse experience in sales operations has equipped her with a comprehensive understanding of revenue generation and operational efficiency.
Education and Expertise
Aparna Mathur earned a Bachelor of Arts degree in Business/Corporate Communications from the University of Arizona, completing her studies from 2009 to 2013. Her educational background has provided her with a solid foundation in communication strategies, which she has applied throughout her career in sales and marketing operations.