Aashima Lamba

Senior Manager Demand Generation @ Upflow

About Aashima Lamba

Aashima Lamba is a Senior Manager of Demand Generation at Upflow, where she has worked since 2024. She has a diverse background in business operations and technology, with previous roles at Infosys, Deloitte, and Axtria.

Current Role at Upflow

Aashima Lamba currently serves as the Senior Manager of Demand Generation at Upflow, a position she has held since 2024. In this role, she leads a team focused on integrating detailed research with practical insights to drive sustainable growth. Her responsibilities include developing strategies that aim to improve clients' business performance while fostering a culture of knowledge-sharing and collaboration within the organization.

Previous Experience at Upflow

Aashima Lamba has held multiple positions at Upflow prior to her current role. She started as a Business Operations Intern in 2021, followed by a Business Operations Associate from 2022 to 2023. In 2023, she transitioned to the role of Growth Operations Senior Associate and later served as the Growth Marketing Manager for six months. Her diverse experiences at Upflow have contributed to her strong focus on growth and technical mastery across various domains.

Professional Background

Before joining Upflow, Aashima Lamba gained experience at several prominent organizations. She worked as a System Engineer at Infosys in 2017 and as a Business Technology Analyst at Deloitte from 2017 to 2019. Additionally, she held an Analyst position at Axtria - Ingenious Insights in 2020 and completed internships at Infosys and IBM. This varied background has equipped her with a comprehensive understanding of business operations and technology.

Educational Qualifications

Aashima Lamba holds a Master's in Management from ESCP Business School and a Post Graduate Program in International Business from Management Development Institute, Gurgaon, both completed between 2020 and 2022. She also earned a Bachelor's degree in Computer Science Engineering from Maharishi Markandeshwar (Deemed to be University) from 2013 to 2017. Her educational background supports her expertise in both technical and business domains.

Commitment to Innovation and Impact

In her professional capacity, Aashima Lamba is dedicated to initiating transformative solutions that are innovative and effective. She aims to intertwine business insights with strategic innovations to enhance client outcomes. Her commitment extends beyond business performance, as she strives to make a positive societal impact through her work.

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