Alexa Gueguen
About Alexa Gueguen
Alexa Gueguen is a Design Director currently working at Upflow in Paris, France, where she has implemented user-centric design methodologies and improved team productivity. She has held various design roles across multiple companies, including positions as Founder at anemia.app and Head of Product at Bonjour.io.
Current Role at Upflow
Alexa Gueguen serves as the Design Director at Upflow, a position she has held since 2022 in Paris, Île-de-France, France. In this role, she has implemented design rituals and documentation to integrate user-centric methodologies into Product Management practices. She orchestrated a significant overhaul that resulted in a 67% increase in team productivity and doubled project capacity. Gueguen also established a Marketing Design Library to facilitate autonomous content creation and fostered cross-functional collaboration with Customer Success to enhance onboarding processes.
Previous Experience in Design
Prior to her current role, Alexa Gueguen held several positions in design and product management. She was the Head of Product & Product Design at Bonjour.io from 2021 to 2022. Before that, she worked at Parsable in various roles, including Senior Product Designer and Product Design Lead, from 2018 to 2021. Her experience also includes a brief tenure as Founder of anemia.app in 2021 and as a Design Consultant for multiple companies, including Keymetrics and Nokia in 2017.
Educational Background
Alexa Gueguen earned her Master's degree in Communication and Media Studies, with a focus on Publicité, from ISCOM. Her studies spanned from 2008 to 2012, providing her with a solid foundation in communication principles and media strategies that she has applied throughout her career in design and product management.
Team Management and Development
At Upflow, Alexa Gueguen manages a small team consisting of one in-house designer and one freelancer. She has instituted comprehensive paths for team growth, which include detailed 360-degree reviews and transparent design expectations for each level. This approach aims to foster professional development and ensure clarity in roles and responsibilities within the design team.
Contributions to Design Methodologies
Throughout her career, Alexa Gueguen has focused on enhancing design methodologies within organizations. At Upflow, she has fostered cross-functional collaboration to optimize onboarding processes and improve user engagement. Her efforts in establishing design rituals and documentation have contributed to a more user-centric approach in product management, reflecting her commitment to integrating design thinking into business practices.