Brad Cross
About Brad Cross
Brad Cross serves as the Global VP of Revenue at Upflow, where he oversees sales and customer success. With over 20 years of experience in leading SaaS startups, he has held various leadership roles in companies across the United States and the United Kingdom.
Current Role at Upflow
Brad Cross serves as the Global VP of Revenue at Upflow, a position he has held since 2023. In this role, he oversees both Sales and Success, managing the entire customer journey from lead generation to value delivery. His focus is on optimizing B2B payment solutions and enhancing cash flow for businesses. He aims to position Upflow as a global leader in the B2B payment solutions market.
Previous Experience in Revenue Leadership
Before joining Upflow, Brad Cross held several significant roles in revenue leadership. He was the Chief Revenue Officer at GOA Marketing from 2021 to 2022 and served as a Strategic Advisor at Vistacloud Ventures Limited from 2020 to 2021. His experience also includes positions such as VP North America at Vetstoria and Sales Director at Adthena, where he contributed to sales strategies and revenue growth.
Sales and Business Development Background
Brad Cross has over 20 years of experience in sales and business development, particularly within early-stage SaaS startups. His career includes roles such as Global VP Sales and Global Sales Director at Adthena, and Director of Business Development at smartFOCUS. He has a strong background in strategic planning, sales leadership, and go-to-market strategies.
Educational Background
Brad Cross studied at Gloscat College, where he earned a Bachelor's degree in Physical Sciences from 1996 to 1998. He also completed his General Studies at Marling Grammar School, achieving his GED from 1991 to 1996. His educational background provides a foundation for his analytical and strategic approach in the business sector.
Specializations and Skills
Brad Cross specializes in various aspects of business growth, including strategic planning, sales leadership, and proposition development. His expertise extends to turnaround and high-growth strategies, recruitment, training, and development. He is passionate about helping B2B companies optimize their cash flow and improve their payment processes.