Tom Makarov
About Tom Makarov
Tom Makarov is a Strategic Customer Success Manager with extensive experience in customer success and implementation roles across various companies, particularly in Calgary, Canada. He focuses on enhancing user adoption and education in the InsurTech sector while contributing to cybersecurity efforts for small and medium enterprises.
Current Role at Upfort
Tom Makarov serves as the Strategic Customer Success Manager at Upfort since 2023. In this role, he focuses on enhancing customer engagement and satisfaction. His responsibilities include developing strategies to improve user adoption, onboarding processes, and educational initiatives. Makarov aims to advocate for users within the InsurTech sector, ensuring they derive maximum value from Upfort's offerings.
Previous Experience in Customer Success
Makarov has extensive experience in customer success roles across various organizations. He worked at Zuora as a Senior Customer Success Manager - Strategic from 2021 to 2023. Prior to that, he held multiple positions at Replicon, including Customer Success Manager, Project Manager, and Enterprise Customer Success Manager - Asia Pacific from 2014 to 2017. His experience also includes roles at ITRAK 365 and VICE Media, where he contributed to customer success initiatives.
Professional Background in Consulting and Implementation
Before his roles in customer success, Makarov worked in consulting and implementation. He was a Solutions Engineer at Morphix Business Consulting from 2007 to 2010 and an Implementation Manager at Enrich Software Corp. from 2003 to 2007. These positions provided him with a strong foundation in delivering solutions and managing client relationships.
Educational Background
Tom Makarov studied at the Haskayne School of Business, where he earned a Bachelor of Commerce (B.Com.) degree with a focus on International Business from 1997 to 2002. He also attended Bellarmine College Preparatory, where he received his diploma from 1994 to 1997. His educational background supports his expertise in business and customer relations.
Contributions to Cyber Security and Insurance
Makarov works at the intersection of Cyber Security and Cyber Insurance, focusing on protecting small and medium-sized enterprises (SMEs) from cyber threats. He contributes to creating savings in claims reduction by implementing strategies to prevent phishing, ransomware, and other cyber attacks. His expertise in this area enhances the security posture of the organizations he collaborates with.