Chesta Shringi
About Chesta Shringi
Chesta Shringi is a Marketing Coordinator at Uplinq Financial Technologies with a background in international business and marketing. She has held various marketing roles in India and Canada, demonstrating expertise in relationship building, event planning, and market strategies.
Current Role at Uplinq Financial Technologies
Chesta Shringi serves as a Marketing Coordinator at Uplinq Financial Technologies since 2023. In this role, she operates in a hybrid work environment based in Toronto, Ontario, Canada. Her responsibilities include developing and executing marketing strategies that enhance the company's visibility and engagement within the financial technology sector.
Previous Experience in Marketing and Business Development
Prior to her current position, Chesta Shringi worked as a Trade Marketing Manager at Pernod Ricard India from 2019 to 2023. She also held the same position at Mother Dairy Fruit & Vegetable Pvt. Ltd. from 2017 to 2019. Her experience includes managing marketing strategies that focus on geographical asset distribution and enhancing brand presence in targeted regions.
Educational Background in Business and Marketing
Chesta Shringi completed her Bachelor of Commerce (BCom) in International Business/Trade/Commerce at the University of Kota from 2012 to 2015. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing from Balaji Institute of Modern Management between 2015 and 2017.
Skills in Marketing Activations and Event Planning
Chesta possesses expertise in both Above The Line (ATL) and Below The Line (BTL) marketing activations. She is skilled in event planning and promoter operations, ensuring the successful execution of marketing events. Additionally, her experience includes vendor management and shopper marketing, which contribute to effective market penetration strategies.
Contributions to Industry Discussions and Insights
Chesta Shringi writes about the impact of artificial intelligence on small and medium-sized business lending. She has contributed to Uplinq's Newsroom as a guest contributor and has been featured in podcasts discussing the future of small business lending. Her insights also cover topics such as the Federal Reserve's interest rate projections and the effects of fintech loans on low to moderate-income borrowers.