Amy Katz
About Amy Katz
Amy Katz serves as the Vice President of Marketing at Women Business Leaders of the US Health Care Industry Foundation and Upperline Health. With extensive experience in marketing across various healthcare organizations, she specializes in developing brand strategies and executing marketing campaigns.
Work at Upperline Health
Amy Katz serves as the Vice President of Marketing at Upperline Health, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance the company's brand presence in the healthcare sector. Her work involves creating compelling narratives that resonate with target audiences and drive growth.
Previous Experience in Marketing
Prior to her current role, Amy Katz held various marketing positions in the healthcare industry. She was the Vice President of Marketing at Lightfully Behavioral Health for 11 months in 2021-2022. Before that, she served as the Director of Marketing at PopHealthCare from 2019 to 2021. Her experience also includes working as an Account Director at ReviveHealth from 2016 to 2017 and as the Director of Marketing and Communications at Vanderbilt Owen Graduate School of Management from 2017 to 2019.
Education and Expertise
Amy Katz earned her MBA in Marketing from the Texas McCombs School of Business. She also holds a BA in English and International Relations from the University of Pennsylvania. Her educational background supports her expertise in B2B, B2C, and B2B2C marketing strategies, particularly in the healthcare sector.
Career Background
Amy Katz has a diverse career background that spans over two decades. She began her career at Sard Verbinnen & Co as an Associate from 2003 to 2006. She then transitioned to FedEx Services, where she worked as a Marketing Specialist Advisor and later as a Sr. Marketing Specialist. Her roles at Healthways included Senior Marketing Manager and Senior Marketing Specialist, contributing to her extensive knowledge in marketing strategy and execution.
Marketing Specializations
Amy Katz specializes in campaign strategy and execution, message platforms, and sales positioning. She has a proven track record of developing compelling brand stories that drive top-line growth, particularly within the healthcare sector. Her strategic approach to marketing has enabled her to effectively engage audiences and enhance brand visibility.