Kara Surrena
About Kara Surrena
Kara Surrena serves as the Chief Revenue Officer (CRO) at UPshow, where she leads the Sales, Client Services, and Marketing teams, focusing on revenue generation. With a background in various leadership roles at Listrak and other companies, she emphasizes authenticity and integrity in her leadership approach.
Work at UPshow
Kara Surrena currently serves as the Chief Revenue Officer (CRO) at UPshow, a position she has held since 2024. In this role, she leads the Sales, Client Services, and Marketing teams, focusing on revenue-generation strategy and execution. Surrena emphasizes authenticity and integrity in her leadership approach, aiming to support her team and clients in achieving their goals.
Previous Experience at Listrak
Kara Surrena has extensive experience at Listrak, where she held multiple roles over several years. She served as Vice President of Sales from 2017 to 2020, and as Chief Revenue Officer from 2021 to 2024. Additionally, she was the Director of Client Services from 2015 to 2016 and the Senior Vice President of Sales from 2020 to 2021. Her tenure at Listrak contributed significantly to her expertise in sales and client services.
Education and Expertise
Kara Surrena earned her Bachelor of Arts degree from Penn State University, where she studied Communications with a focus on Advertising & Public Relations and Psychology. Her educational background provides a strong foundation for her roles in sales and client services, allowing her to apply effective communication strategies in her professional endeavors.
Career Background
Before her roles at Listrak and UPshow, Kara Surrena worked at various companies in client services and sales positions. She was a Senior Manager in Client & Advisory Services at Merkle from 2013 to 2014 and held a similar position at Cadient Group from 2014 to 2015. Additionally, she worked at eBay Enterprise as Manager of Strategy Services from 2010 to 2013, and began her career as an Account Executive at Harte-Hanks Direct Marketing from 2005 to 2008.
Professional Affiliations
Kara Surrena has been a member of Chief since 2022, an organization that supports women in executive roles. This affiliation reflects her commitment to leadership and professional development within her industry.