Indumathy Devendran
About Indumathy Devendran
Indumathy Devendran is a Digital Marketing Specialist with extensive experience in various marketing roles across multiple organizations. She has worked in India and Canada, managing social media platforms and utilizing a range of digital marketing tools.
Work at Upstream Works
Currently, Indumathy Devendran serves as a Digital Marketing Specialist at Upstream Works Software, a position she has held since 2021. In this role, she is responsible for managing various digital marketing initiatives and campaigns. Her work includes coordinating with internal teams such as design, content, UX, and product/service owners to ensure effective marketing strategies. She utilizes a variety of digital marketing tools to enhance the company's online presence.
Previous Experience in Digital Marketing
Indumathy has a diverse background in digital marketing, having worked at several organizations prior to her current role. She was an Assistant Marketing Manager at Mobius Knowledge Services from 2015 to 2018, followed by a position as Marketing Communications Specialist at HTC Global Services from 2018 to 2020. Additionally, she has experience in corporate sales and advertising, having worked at TimesJobs.com and Deccan Chronicle Holdings Ltd.
Education and Expertise
Indumathy holds two master's degrees: a Master of Arts (MA) in Media & Creative Enterprise from Birmingham City University, completed in 2013, and a Master of Science (MSc) in Electronic Media from Anna University, completed in 2011. She also completed her secondary education at Doveton Corrie Girls Higher Secondary School and Atomic Energy Central School. Her educational background provides her with a strong foundation in media and marketing.
Internship Experience
Throughout her career, Indumathy has gained valuable experience through various internships. She interned as a Market Researcher at the Indian Institute of Technology, Madras in 2009, and as an International Student Brand Ambassador at Birmingham City University in 2012. Additionally, she held multiple marketing strategist roles at Birmingham City University, contributing to her understanding of marketing strategies and international marketing.
Digital Marketing Skills and Tools
Indumathy possesses a comprehensive skill set in digital marketing, utilizing tools such as Hubspot, Zoho, Marketo, Hootsuite, Moz, SEMRush, Google Analytics, and Google My Business. She has successfully managed nine social media platforms for three company brands, demonstrating her ability to handle multiple campaigns simultaneously. Her expertise also includes managing LinkedIn and Google ads for paid campaigns and editing website content using various content management systems.