Rosemina Nazarali
About Rosemina Nazarali
Rosemina Nazarali serves as the Marketing Communications Manager at Upstream Works Software in Toronto, Ontario, where she has worked since 2020. With a diverse background in content creation and strategy, she has held various editorial and managerial roles across multiple industries.
Work at Upstream Works
Rosemina Nazarali has been serving as the Marketing Communications Manager at Upstream Works Software since 2020. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and drive engagement. Her work includes leading content creation for nurture campaigns, which have successfully increased Marketing Qualified Prospects (MQPs). She also packages and edits content for whitepapers and reports to support various marketing initiatives.
Previous Experience
Prior to her current position, Rosemina held several roles that contributed to her expertise in marketing communications. She worked as the Director of Editorial Content at Ridiculously Efficient Inc. from 2013 to 2019. Additionally, she served as the Editor at The Bridal Guide for seven months in 2015 and as the Beauty Editor at ANOKHI Magazine from 2014 to 2017. Her experience also includes a role as Assistant Editor at TrendHunter.com in 2009 and as a Social Media Coordinator at Kiwi Commons Inc. from 2010 to 2012.
Education and Expertise
Rosemina holds a Bachelor of Applied Arts in Media Studies from the University of Guelph, where she studied from 2004 to 2008. She also completed a Diploma in Journalism at Humber College during the same period. In 2020, she furthered her education by studying Search Engine Marketing at BrainStation. Her academic background supports her extensive experience in content strategy and marketing communications.
Content Creation and Strategy
Rosemina has developed and executed content strategies across various industries, including beauty, food, entertainment, and technology. Her work involves strategizing, storyboarding, and writing scripts for promotional videos, webinars, product demos, and presentations. She has successfully launched new products through comprehensive marketing campaigns, which include press releases, newsletters, and website updates. Her articles and blog posts have collectively garnered over 15 million views.
Freelance Work and Writing
Before her current role, Rosemina worked as a self-employed freelance writer, blogger, copywriter, and content strategist from 2009 to 2020. During this time, she honed her skills in creating engaging content and managing social media strategies. Her freelance work allowed her to collaborate with various clients and industries, further enhancing her expertise in marketing communications.