Bonnie Turpen
About Bonnie Turpen
Bonnie Turpen serves as the CRM Manager for Digital Communications at The Urban Institute, where she has worked for 26 years. She specializes in email dissemination strategies for nonprofit organizations and possesses advanced skills in email HTML coding and design.
Work at Urban Institute
Bonnie Turpen has served as the CRM Manager for Digital Communications at The Urban Institute since 1998. With over 26 years of experience in this role, she operates within the Washington D.C. Metro Area. Her responsibilities include developing and implementing customer relationship management strategies that enhance the organization's digital communication efforts.
Education and Expertise
Bonnie Turpen studied at George Mason University and Northern Virginia Community College, focusing on Business, Management, Marketing, and Related Support Services. She possesses expertise in email dissemination strategies specifically designed for nonprofit organizations, which informs her approach to digital communications.
Technical Skills in Email Marketing
Bonnie utilizes various email marketing platforms, including Emma, iContact, and MailChimp, to optimize CRM strategies. Her advanced skills in email HTML coding and design contribute to effective digital communication, allowing her to create visually appealing and functional email campaigns.
Analytical Skills in CRM
Bonnie demonstrates strong analytical skills within the realm of customer relationship management. Her ability to analyze data and metrics enables her to refine strategies and improve engagement with stakeholders, ensuring that communication efforts are effective and aligned with organizational goals.