Alissa Lisi
About Alissa Lisi
Alissa Lisi is a Manager of Search Engine Marketing at URBN, with a background in SEO and digital strategy. She has experience across various industries and has held multiple positions at Merkle and URBN, demonstrating her expertise in content development and project management.
Current Role at URBN
Alissa Lisi serves as the Manager of Search Engine Marketing at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. She has held this position since 2023, contributing to the company's digital marketing strategies and search engine optimization efforts. Her role involves overseeing SEO initiatives and enhancing online visibility for the brands under URBN.
Previous Experience at Merkle
Alissa Lisi has extensive experience at Merkle, where she held multiple roles in the SEO department. She began as a Senior SEO Analyst from 2019 to 2020, followed by a position as Associate Manager, SEO from 2020 to 2021. Later, she advanced to the role of SEO Manager for a duration of six months in 2021. Her tenure at Merkle provided her with a solid foundation in search engine optimization across various projects.
Educational Background
Alissa Lisi earned a Bachelor of Science degree in Marketing and Management with a concentration in Business Analytics from Elon University. She attended the Martha and Spencer Love School of Business from 2014 to 2018. Her education equipped her with essential skills in marketing strategies and data analysis, which are applicable to her career in search engine marketing.
Internship Experience
Alissa Lisi gained practical experience through various internships early in her career. She interned at Diversified Air Systems in 2015 and at Darice, Inc. in 2016 and 2017, where she worked as a Retail Marketing Intern and Ecommerce Intern, respectively. These roles provided her with insights into marketing operations and e-commerce strategies.
Skills and Expertise
Alissa Lisi possesses a strong foundation in content development and communication, which are crucial for effective SEO management. Additionally, she has skills in user experience (UX) and digital strategy, enhancing her ability to manage client relationships and projects. Her enterprise experience spans diverse verticals, including E-commerce, Travel, Banking, B2B, Restaurants, and Technology.