Brianna Alcorn
About Brianna Alcorn
Brianna Alcorn serves as the Director of Sales and Marketing at URBN, overseeing Terrain Events since 2023. With over a decade of experience at URBN and a strong background in fashion merchandising, she has significantly contributed to the growth of Terrain Events in the Greater Philadelphia Area.
Work at URBN
Brianna Alcorn has been a significant part of URBN, which encompasses Urban Outfitters, Anthropologie Group, Free People, and Nuuly, since 2004. She has held various roles, including Free People Manager and Free People Wholesale Showroom Intern. In 2020, she transitioned to the position of Director of Events for Terrain Events, where she worked until 2023. Currently, she serves as the Director of Sales and Marketing for Terrain Events, a role she has held since 2023. Throughout her tenure, she has overseen the execution of over 300 events annually across multiple locations.
Education and Expertise
Brianna Alcorn studied Fashion Merchandising with a minor in Business at Marymount University from 2006 to 2008. She also attended Immaculata University, further enhancing her educational background. Her expertise lies in sales, marketing, and event management, with a strong focus on creating personalized experiences for clients. She has developed a comprehensive understanding of the fashion and events industries through her academic and professional experiences.
Background
Brianna Alcorn began her career at URBN in 2004, starting at the original Anthropologie store in Wayne, PA. Over the years, she has held various positions within the company, which has allowed her to gain extensive experience in retail and event management. Before her current role, she worked as the Director of Marketing and Public Relations at Catering by Windows from 2009 to 2013. Additionally, she completed internships at Free People and Burberry, which contributed to her foundational knowledge in visual merchandising and wholesale operations.
Achievements
During her time at Terrain Events, Brianna Alcorn played a pivotal role in quadrupling the number of weddings designed within the first three years of her involvement. She returned to the Glen Mills location to nurture and market Terrain Events, significantly contributing to its growth and success. Her leadership in overseeing over 300 events annually demonstrates her capability in managing large-scale operations and delivering unique experiences tailored to client preferences.