Carolina Fojo, Cspo, Pmc Iii
About Carolina Fojo, Cspo, Pmc Iii
Carolina Fojo is a Manager of UX Research at URBN, where she also serves as the Technology Representative for the DEI Executive Committee. She holds a Bachelor's degree in Anthropology from Washington University in St. Louis and a Master's degree in Human Behavior & Systems Thinking from the University of Pennsylvania.
Current Role at URBN
Carolina Fojo serves as the Manager of UX Research at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, and Free People. In this role, she has been instrumental in conducting user experience research that informs product development and enhances customer engagement. Additionally, she acts as the Technology Representative for the Executive DEI Committee, where she manages the budget and contributes to diversity, equity, and inclusion initiatives within the organization. Her tenure at URBN began in 2019, and she has since played a key role in various projects aimed at improving operational efficiency and user experience.
Education and Expertise
Carolina Fojo holds a Bachelor's degree in Anthropology from Washington University in St. Louis, where she studied from 2005 to 2009. She furthered her education by obtaining a Master's degree in Human Behavior and Systems Thinking from the University of Pennsylvania, completing her studies from 2012 to 2014. Her academic background provides a strong foundation for her work in user experience research and her understanding of human behavior, which is essential for developing effective UX strategies.
Professional Background
Carolina has a diverse professional background that spans various roles in project management, product management, and user experience research. Before joining URBN, she worked at FamilyWize Community Service Partnership as a Product Manager and UX Research Lead, where she contributed to community engagement and research initiatives. Her experience also includes a role as a Project Manager at Fairmount Ventures and as a Client Advocate and Researcher at Congreso de Latinos Unidos. Additionally, she worked as an East Coast Fellow at Bon Appétit Management Company, where she focused on brand promotion and research.
Research and Impact
In her research roles, Carolina has made significant contributions to operational efficiency and cost savings. At URBN, she conducted research with fulfillment center staff that improved the direct returns process by 25%, resulting in a savings of $2.4 million in North American labor costs in 2020. She also identified 35 friction points across business applications, leading to substantial annual savings. Her work in user experience research has consistently focused on enhancing processes and user interactions, demonstrating her commitment to impactful research.
Diversity and Inclusion Initiatives
Carolina has actively participated in designing and implementing diversity and inclusion initiatives at URBN. She partnered with Talent and technical managers to create inclusive hiring practices, reflecting her commitment to fostering a diverse workplace. Additionally, she designed and facilitated a DEI cohort model, contributing to the organization's efforts in promoting equity and inclusion. Her involvement in these initiatives underscores her dedication to creating a more inclusive environment within the company.