Elizabeth Cronin
About Elizabeth Cronin
Elizabeth Cronin is an Analyst in Digital Marketing with extensive experience in digital marketing analytics and a diverse educational background in management, Chinese, and international business. She has worked for notable companies including Urbn and Acxiom, and has international experience from her internship in Shanghai, China.
Current Role at URBN
Elizabeth Cronin serves as an Analyst in Digital Marketing at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Vetri Family. She has held this position since 2017, contributing to the company's marketing strategies and analytics for over seven years. Her role involves analyzing digital marketing data to optimize campaigns and improve customer engagement.
Previous Experience in Digital Marketing
Before her current role, Elizabeth worked as a Segmentation and Campaign Analyst at URBN from 2015 to 2017. In this position, she focused on market segmentation and campaign analysis, which laid the groundwork for her transition to digital marketing analytics. Additionally, she gained experience as a Digital Solutions Coordinator at Acxiom from 2013 to 2014, where she was involved in digital marketing solutions.
Educational Background
Elizabeth holds a Bachelor of Science degree from Ithaca College, where she studied Management, Chinese, and International Business from 2007 to 2011. She also pursued studies in Economics at The University of Hong Kong in 2008 and completed a year of Mandarin studies at Cornell University from 2010 to 2011. Her diverse educational background supports her expertise in digital marketing and international business.
International Work Experience
Elizabeth has international work experience, having interned at Three on the Bund in Shanghai, China, in 2009. This internship provided her with practical marketing experience in a global context, complementing her academic studies in Chinese language and business. Her international exposure enhances her understanding of diverse markets and consumer behavior.
Career Progression
Elizabeth's career began as a Student Service Team Member at Ithaca College from 2008 to 2011. She then transitioned to various roles, including Product Design Assistant at Capelli New York and Senior Associate in Email Delivery Operations at eBay Enterprise. Her career path reflects a steady progression through marketing and analytics roles, culminating in her current position at URBN.