Emily Kaplan
About Emily Kaplan
Emily Kaplan serves as the Senior Director of Digital Strategy and Advanced Analytics at URBN, where she also chairs the Women's Employee Resource Group. With extensive experience in digital strategy across various companies, she has a strong background in social and content marketing, as well as search engine marketing.
Current Role at URBN
Emily Kaplan serves as the Senior Director of Digital Strategy & Advanced Analytics at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. She has held this position since 2022, contributing to the company's digital transformation efforts. In addition to her role in digital strategy, she chairs the Women's Employee Resource Group (ERG), focusing on initiatives that empower women within the organization.
Previous Experience in Digital Strategy
Before her current role at URBN, Emily Kaplan worked at Church & Dwight Co., Inc. as the Director of Digital Strategy from 2017 to 2019. She also held the position of Senior Manager of Digital Strategy at the same company from 2013 to 2017. Her experience includes pioneering first-to-market programs in eCommerce and Customer Journeys, which contributed to early organizational adoption of these strategies.
Career Background in Media and Marketing
Emily Kaplan has a diverse background in media and marketing. She began her career as an Assistant Media Planner at MindShare from 2004 to 2005. She then joined Razorfish, where she held various roles including Assistant Media Planner, Senior Account Manager, and Account Director from 2005 to 2012. This experience equipped her with a strong foundation in social and content marketing, as well as search engine marketing.
Education and Academic Background
Emily Kaplan earned a Bachelor of Fine Arts (BFA) degree in Design and Visual Communications from Syracuse University, where she studied from 1998 to 2002. Her academic background has contributed to her expertise in digital strategy and analytics, allowing her to effectively align business goals with customer behaviors.
Leadership and Team Management
Emily Kaplan has demonstrated a strong commitment to team management and development throughout her career. She enjoys amplifying the unique strengths of team members, contributing to their success and fostering a collaborative work environment. Her leadership style emphasizes aligning team efforts with dynamic customer behaviors to drive digital-first transformation.