Hariharan Chandrasekaran
About Hariharan Chandrasekaran
Hariharan Chandrasekaran is a Marketing Systems Engineer at URBN, specializing in data integration between merchandising and marketing systems to enhance outbound marketing efforts. With a background in database marketing and experience at eBay, he has worked in the field for over 14 years.
Work at URBN
Hariharan Chandrasekaran has been employed at URBN since 2015, serving as a Marketing Systems Engineer. In this role, he specializes in integrating data between merchandising and marketing systems to enhance outbound marketing efforts. His responsibilities include optimizing marketing datasets and enabling seamless data exchange across enterprise systems. This work aims to improve customer experience in omni-channel marketing. Prior to his current position, he worked at URBN as a Data Analyst - CRM from 2011 to 2015, where he focused on customer relationship management data.
Education and Expertise
Hariharan Chandrasekaran holds a Bachelor of Engineering in Electrical & Electronics Engineering from Anna University, where he studied from 2001 to 2005. He furthered his education at Harvard Extension School, completing a course in Introduction to Statistics in 2010. His expertise includes supporting API-based data exchange, handling unstructured datasets, and a strong background in database marketing. He focuses on customer lifecycle value frameworks and enhancing reporting capabilities through optimized marketing datasets.
Background
Before joining URBN, Hariharan Chandrasekaran worked at eBay as a Senior DW Consultant from 2005 to 2011. During his tenure, he gained significant experience in data warehousing and analytics. His career path reflects a strong foundation in data analysis and marketing systems, contributing to his current role in integrating marketing and merchandising data.
Professional Experience
Hariharan Chandrasekaran has accumulated extensive experience in the field of data analysis and marketing systems. His professional journey includes six years at eBay as a Senior DW Consultant, followed by four years at URBN as a Data Analyst - CRM. Since 2015, he has been a Marketing Systems Engineer at URBN, where he applies his skills in data integration and marketing optimization.