Heidi Cheng
About Heidi Cheng
Heidi Cheng is a Senior 3D Technical Designer with extensive experience in the fashion industry, currently working at URBN in Philadelphia. She has held various technical design roles at Abercrombie & Fitch and Lands' End, and she holds a degree in Apparel Merchandising and Design from Central Michigan University.
Work at URBN
Heidi Cheng has been employed at URBN since 2013, initially serving as a Technical Designer for seven years. In 2020, she advanced to the role of Senior 3D Technical Designer. Her work at URBN encompasses the Urban Outfitters, Anthropologie Group, Free People, and Nuuly brands. Based in Philadelphia, Pennsylvania, she has contributed to the development and execution of technical design processes within the organization.
Previous Experience at Abercrombie & Fitch
Heidi Cheng's career at Abercrombie & Fitch spanned from 2007 to 2013. She began as an Assistant Technical Designer from 2008 to 2010, then progressed to Associate Technical Designer from 2010 to 2012, and later served as a Technical Designer from 2012 to 2013. Her roles involved collaborating on design specifications and ensuring product quality standards.
Background in Apparel Design Education
Heidi Cheng studied Apparel Merchandising and Design at Central Michigan University, where she earned a Bachelor of Applied Arts (BAA) from 2003 to 2007. Additionally, she attended Istituto Marangoni in 2005, focusing on Fashion Illustration for 11 months. This educational background provided her with foundational skills in design and merchandising.
Experience at Lands' End
Before her tenure at Abercrombie & Fitch, Heidi Cheng worked at Lands' End as an Assistant Technical Designer from 2007 to 2008. Her responsibilities included assisting in the technical design process and supporting the development of apparel products.