Kaitlin Claywell
About Kaitlin Claywell
Kaitlin Claywell is a Digital Optimization Analyst at URBN, where she has worked since 2021. She has a background in marketing and business administration, with previous roles at various companies including Michaels Stores, Soft Surroundings, and Full Cup Creative.
Work at URBN
Kaitlin Claywell has served as a Digital Optimization Analyst at URBN since 2021. In this role, she focuses on enhancing digital performance across the company's brands, which include Urban Outfitters, Anthropologie Group, Free People, and Nuuly. Her responsibilities involve analyzing digital metrics and implementing strategies to optimize online customer experiences.
Previous Employment Experience
Before joining URBN, Kaitlin held several positions in various organizations. She worked at Michaels Stores, Inc. as a Sales Associate from 2010 to 2013. She then transitioned to Soft Surroundings as a Senior Marketing Analyst for seven months in 2021. Additionally, she served as a Marketing Assistant at Oster Jewelers for four months in 2016. Her experience also includes roles at Full Cup Creative, where she was a Production Assistant and later a Digital Marketing Analyst from 2018 to 2021.
Education and Expertise
Kaitlin Claywell holds a Bachelor’s Degree in Business Administration with a focus on Marketing and a Bachelor of Arts in Communication from Regis University, where she studied from 2012 to 2016. She furthered her education by obtaining a Master of Science in Marketing from Webster University, completing her studies from 2018 to 2020. Her academic background provides a strong foundation for her expertise in digital marketing and optimization.
Background in Sports Management
During her time at Regis University, Kaitlin was involved in sports management as a Women's Basketball Manager from 2012 to 2014. This role allowed her to develop skills in team management and organizational operations, contributing to her overall professional development.
Internship Experience
Kaitlin gained valuable experience as a Media Intern at The Integer Group in 2016. This two-month internship provided her with insights into media strategies and marketing communications, further enhancing her skill set in the marketing field.