Katherine Cheung
About Katherine Cheung
Katherine Cheung is an Omnichannel Buyer at Anthropologie, part of the URBN group, with over five years of experience in consumer analytics and retail strategy. She has previously held various roles at Macy's, including Senior Associate Buyer and Executive Administrative Assistant, and has a dual degree in English and Psychology from Binghamton University.
Work at URBN
Katherine Cheung has been serving as an Omnichannel Buyer at Anthropologie, a brand under the URBN umbrella, since 2021. In this role, she focuses on the integration of various sales channels to enhance customer experience and drive sales. Her responsibilities include assortment curation and retail strategy, leveraging her expertise to align product offerings with consumer demand. Katherine's tenure at URBN has allowed her to apply her extensive background in retail and analytics to contribute to the brand's growth.
Previous Experience in Retail
Before joining URBN, Katherine Cheung held several positions at Macy's, where she advanced her career in omnichannel buying. She worked as an Omnichannel Senior Associate Buyer for Men's Active from 2020 to 2021, and prior to that, she served as an Omnichannel Associate Buyer for RTW Bridge and Designer Sportswear from 2018 to 2020. Her experience at Macy's also includes roles as an Executive Administrative Assistant and an Assistant Buyer, which provided her with a comprehensive understanding of retail operations and consumer analytics.
Background in Media Buying
Katherine Cheung began her career in media buying at Health Solutions Marketing, where she worked as a Lead Media Buyer from 2011 to 2013. This role involved managing media strategies and budgets, which contributed to her analytical skills and understanding of consumer behavior. Her early experience in media buying laid the groundwork for her later roles in retail, where she applies similar analytical approaches to product assortment and sales strategies.
Education and Expertise
Katherine Cheung holds a Bachelor of Arts degree in English and Psychology from Binghamton University. Her educational background provides her with strong communication skills and an understanding of consumer psychology, which are essential in her current role as an Omnichannel Buyer. With over five years of experience in consumer analytics and new business development, she specializes in retail strategy and assortment curation, demonstrating strong financial acumen in her work.