Kristen Bach
About Kristen Bach
Kristen Bach is a Design Director specializing in Soft Wovens at URBN, with over 15 years of experience in fashion design and product development. She has held leadership roles at several companies, including AFRM and Topson Downs of California, Inc., and is known for her problem-solving abilities and strong leadership skills.
Current Role at URBN
Kristen Bach serves as the Design Director for Soft Wovens at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. She has held this position since 2023, contributing her expertise in fashion design and product development. In her current role, she focuses on leading design initiatives that align with the company's vision and market trends.
Previous Experience at AFRM
Prior to her current position, Kristen worked at AFRM as the Lead Designer and Creative Director from 2016 to 2023. During her seven years there, she was responsible for overseeing design projects and fostering creative direction within the brand. Her leadership contributed to the development of innovative designs that resonated with the target audience.
Background in Fashion Design
Kristen has over 15 years of experience in fashion design and product development. Her career spans various sectors, including wholesale, private label, retail, and e-commerce. This extensive background has equipped her with a comprehensive understanding of the fashion industry and its diverse market demands.
Education and Expertise
Kristen earned her Bachelor of Fine Arts (BFA) in Fashion Design from Otis College of Art and Design, where she studied from 2004 to 2008. Her educational background laid the foundation for her career in fashion, enhancing her design skills and industry knowledge.
Leadership and Problem-Solving Skills
Kristen is recognized for her strong leadership skills, which enable her to build and lead motivated teams in fast-paced environments. She is also known for her exceptional problem-solving and communication skills, which have been instrumental in delivering innovative and cost-effective sourcing solutions that drive business growth.