Lady Soule
About Lady Soule
Lady Soule serves as the Chief Creative Director for Urban Outfitters Mens and Women's, focusing on brand direction and creative development. With extensive experience in design and management, she has held significant roles at various fashion companies, including Tracy Reese and Anthropologie.
Current Role at URBN
Lady Soule serves as the Chief Creative Director for Urban Outfitters Mens and Women's division. She has held this position since 2019, contributing to the brand's overall direction and creative development. Her role involves overseeing the creative strategy and ensuring alignment with the brand's vision. Based in Philadelphia, Pennsylvania, she plays a crucial part in shaping the identity of Urban Outfitters within the broader URBN portfolio, which includes Anthropologie, Free People, and Nuuly.
Previous Experience in Fashion Design
Before her current role, Lady Soule accumulated extensive experience in the fashion industry. She worked at Tracy Reese as a Design Director from 2008 to 2015, where she focused on design and brand development. Prior to that, she was a Designer at Tracy Reese from 2002 to 2008. Additionally, she held two positions at Anthropologie: as the Design Director of soft wovens from 2014 to 2019 and as the Executive Design Director from 2016 to 2019. This diverse background has equipped her with a comprehensive understanding of fashion design and brand management.
Educational Background in Fashion
Lady Soule studied at the Fashion Institute of Technology, where she completed the Design & Merchandising Program. She also earned a Bachelor of Science degree in Apparel Design from Colorado State University. Her educational background has provided her with a strong foundation in design principles and merchandising strategies, contributing to her success in the fashion industry.
Expertise in Textile Research and Trend Forecasting
Lady Soule specializes in textile research and selection, which plays a key role in her design process. She has a proven ability to identify, forecast, and adapt trends to align with brand images. Her expertise extends to managing relationships with outside vendors, manufacturers, and strategic retail partners, particularly on special projects. This skill set enhances her capacity to deliver innovative and market-relevant designs.
Focus on Creative Problem Solving
In her professional journey, Lady Soule has developed a strong focus on creative problem solving. This ability allows her to navigate challenges in the design process and implement effective solutions that align with brand goals. Her experience managing private label and special projects further demonstrates her capability in this area, making her a valuable asset to any creative team.