Peter Herron
About Peter Herron
Peter Herron is a Product Designer specializing in intuitive e-commerce experiences. He combines his UX training and visual merchandising background to create accessible design solutions that enhance user interactions.
Current Role at URBN
Peter Herron currently serves as a Product Designer at URBN, which encompasses brands such as Urban Outfitters, Anthropologie, Free People, and Nuuly. He has held this position since 2022, contributing to the development of intuitive e-commerce experiences. His role focuses on addressing user challenges through accessible design solutions, leveraging his background in UX design.
Previous Experience at URBN
Before his current position, Peter worked at URBN as an Associate UX Designer from 2021 to 2022. In this role, he was involved in enhancing user experiences across the company's digital platforms. His experience at URBN has been instrumental in shaping his approach to product design.
Visual Merchandising Background
Peter Herron has a strong background in visual merchandising, having worked in various roles across different companies. He was a Visual Merchandiser at West Elm from 2018 to 2020 and at American Eagle Outfitters from 2017 to 2018. Additionally, he served as a Visual Merchandising Supervisor at Marine Layer for 7 months in 2017 and as a Senior Visual Sales Associate at Anthropologie from 2014 to 2017. This experience has informed his design philosophy and ability to create engaging visual experiences.
Education and UX Training
Peter holds a Bachelor of Arts in Mass Media Communications & Marketing from Eastern University, where he studied from 2012 to 2016. He furthered his education in UX Design and UX Research at General Assembly, earning a Certificate of Completion in 2020. Additionally, he studied Strategic Communication at the Danish Institute for Study Abroad in 2015. This educational background supports his expertise in creating user-centered designs.
User Experience Consulting
In 2020, Peter worked as a User Experience Consultant at Pairgap for one month. This role allowed him to apply his skills in identifying user needs and improving digital experiences. His consulting experience complements his design work, enhancing his ability to create effective solutions for users.