Via De Maria
About Via De Maria
Via De Maria is an Associate Merchandiser at URBN, with a background in fashion and design that includes roles at Free People and internships at Vanessa Mooney and Hearst. She holds a Bachelor's Degree in Fabric Styling from the Fashion Institute of Technology and has collaborated with notable fashion publications.
Current Role at URBN
Currently, Via De Maria serves as an Associate Merchandiser at URBN, which encompasses brands like Urban Outfitters, Anthropologie Group, Free People, and Nuuly. She has held this position since 2021, contributing to the merchandising strategies and product selections for the company. Her role involves collaborating with various teams to ensure marketing needs are met effectively.
Previous Experience at Free People
Via De Maria has extensive experience with Free People, where she held multiple roles over several years. She worked as a Store Brand Leader from 2018 to 2021, overseeing store operations and team management. Prior to that, she served as an Assistant Visual Manager from 2017 to 2021, where she contributed to visual merchandising strategies. She also worked as a Stylist from 2015 to 2016 and as a Visual Manager in Training from 2016 to 2017.
Internship Experience
Via De Maria gained valuable experience through various internships. She worked as a Design Intern at Vanessa Mooney for three months in 2015, where she assisted in design projects. Additionally, she completed a Graphic Design Marketing Internship at Hearst in 2016, contributing to marketing initiatives for four months. These roles provided her with practical skills in design and marketing within the fashion industry.
Educational Background
Via De Maria has a solid educational foundation in design and merchandising. She studied at the Fashion Institute of Design & Merchandising, earning an Associate of Arts degree in Design and Visual Communications from 2012 to 2014. She furthered her education at the Fashion Institute of Technology, where she obtained a Bachelor's Degree in Fabric Styling from 2014 to 2016. She completed her high school education at Scotch Plains-Fanwood High School, graduating in 2012.
Collaborations and Contributions
Throughout her career, Via De Maria has collaborated with prominent fashion and lifestyle publications, including Cosmopolitan, Elle, and Harper's Bazaar. Her involvement with the Core Audience digital group allowed her to contribute to marketing and promotional efforts, enhancing brand visibility and engagement within the fashion industry.