Xin He
About Xin He
Xin He serves as the Head of Digital for URBN China, where he coordinates resources to implement the digital commerce roadmap and oversees digital operations. His extensive experience includes roles at eBay, Nike, and IDEO, and he holds degrees from the University of Oxford and INSEAD.
Work at URBN
Xin He serves as the Head of Digital for URBN China, a role he has held since 2019. In this position, he coordinates both internal and external resources to execute the digital commerce roadmap for URBN, which includes brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. He is responsible for building the team structure and defining roles for daily digital operations. Additionally, he oversees the Digital Commerce profit and loss (P&L) for URBN China and has led the development of a digital ecosystem that integrates owned channels, third-party platforms, and omnichannel strategies.
Previous Experience
Prior to his current role, Xin He held various positions in notable companies. He worked at Nike as the Category Director for Men’s Running in Greater China from 2016 to 2017 and as the Director of Strategic Planning from 2013 to 2016. He also spent time at eBay, where he held multiple senior management roles, including Head of Fashion Europe and Senior Manager for eBay Motors. His experience also includes a brief tenure as a Retail Specialist Consultant at IDEO in 2019 and as Director of New Media at Aquaspace Group in 2012.
Education and Expertise
Xin He studied at the University of Oxford, where he earned a Bachelor of Arts in Economics & Management from 1995 to 1998. He later obtained an MBA from INSEAD in 2004. His educational background provides a strong foundation for his expertise in digital commerce and strategic planning within the retail sector.
Career Development
Xin He's career spans over two decades, beginning with his role as a Consultant at Adventis from 1999 to 2003. His career trajectory includes significant positions in digital commerce and strategic planning, particularly in the retail and e-commerce sectors. He took a sabbatical from 2017 to 2019 before returning to the industry as Head of Digital at URBN China.