Charlie Franco
About Charlie Franco
Charlie Franco serves as the Region Vice President of National Sales at US Foods, a position he has held since 2021. He has extensive experience in sales leadership, having previously worked at PepsiCo and achieved notable successes in sales strategy and team development.
Work at US Foods
Charlie Franco has been serving as the Region Vice President of National Sales at US Foods since 2021. In this role, he operates in the Greater Atlanta Area and oversees a team of sales representatives and leaders. Prior to his current position, he held the title of Regional Vice President, National Sales from 2016 to 2018, and Regional Vice President, Independent Restaurants from 2019 to 2021. Throughout his tenure, he has demonstrated a commitment to enhancing employee engagement, achieving a #1 national ranking by increasing the employee promoter score by over 32 points across a team of 130.
Previous Experience at PepsiCo
Before joining US Foods, Charlie Franco worked at PepsiCo in various roles. He served as Senior Director of Sales Strategy & Planning from 2013 to 2016, where he led a Top 10 penetration initiative that generated $835K in gross sales. He also held the position of Regional Sales Director for 7 months in 2011 and was Market Director for the Colorado Market from 2012 to 2013. During his time at PepsiCo, he earned Gold Glove status by focusing on waste removal and efficiency enhancement.
Education and Expertise
Charlie Franco studied at the Texas McCombs School of Business, where he earned a Bachelor of Business Administration (BBA) with a focus on Finance. His educational background provides a solid foundation for his extensive career in sales and management. Franco has developed expertise in sales strategy, team leadership, and customer care, which he applies in his current role and previous positions.
Achievements in Sales Leadership
Throughout his career, Charlie Franco has achieved significant milestones in sales leadership. At US Foods, he successfully increased the employee promoter score, reflecting his ability to foster a positive work environment. At PepsiCo, he was recognized for his contributions to sales growth, including achieving Gold Glove status and President Cup's status for having the highest number of team members qualify for international travel. His track record demonstrates a commitment to developing talent and exceeding sales expectations.