Michael Krippinger
About Michael Krippinger
Michael Krippinger is a seasoned Marketing Manager with extensive experience in the retail and food service industries. He has held key marketing roles at companies such as Office Depot, OfficeMax, and US Foods, where he has successfully developed marketing strategies and driven sales growth.
Work at US Foods
Michael Krippinger has been serving as a Marketing Manager at US Foods since 2014. In this role, he is responsible for developing and implementing marketing strategies that align with the company's goals. His tenure at US Foods has spanned 10 years, during which he has contributed to various marketing initiatives aimed at enhancing brand visibility and customer engagement.
Experience at Office Depot
Prior to his current role, Michael worked at Office Depot as the Director of Marketing from 2012 to 2014. His responsibilities included developing and managing an annual marketing plan with a budget of $1.2 million for CHEF'STORE. This position followed the merger of Office Depot and OfficeMax in November 2013, which required strategic marketing adjustments.
Background in Marketing Management
Michael's marketing career began at Boise Office Solutions, where he served as Marketing Manager from 2001 to 2005. He then transitioned to OfficeMax, holding the position of Marketing Manager, Technology from 2005 to 2012. His experience includes conducting research on in-store customer shopping behaviors, which led to the development of new store signage that increased sales by 7%.
Education and Expertise
Michael Krippinger studied at Loyola University Chicago, where he earned a Bachelor of Arts degree with a concentration in Business Marketing. He also attended the University of Notre Dame, further enhancing his knowledge and expertise in marketing strategies and business management.
Achievements in Marketing
Throughout his career, Michael has conceptualized and executed in-store vendor fairs that resulted in over a 30% increase in sales comparisons and customer traffic. He has also achieved significant cost savings, totaling $260,000, by analyzing current programs and vendors, which allowed for reinvestment into new marketing tactics. His contributions have been instrumental in driving growth and efficiency in the organizations he has worked for.