Sarah E. (Alley) Niswander
About Sarah E. (Alley) Niswander
Sarah E. (Alley) Niswander is a Territory Sales Manager at US Foods, where she has worked since 2021. With a diverse background in sales and marketing across various companies, she has developed expertise in strategic planning and customer relations.
Current Role at US Foods
Sarah E. Niswander serves as a Territory Sales Manager at US Foods, a position she has held since 2021. In this role, she operates in Raleigh, North Carolina, and focuses on enhancing sales growth and customer relations. She actively participates in division activities, including sales meetings and food shows, to improve product knowledge. Niswander leverages a team of Customer Solutions Coordinators and Sales Coordinators to optimize administrative efficiency, allowing her to concentrate on strategic sales initiatives.
Previous Experience in Sales and Consulting
Prior to her current position, Niswander held various roles in sales and consulting. She worked at ALK as an Allergy Consultant from 2019 to 2021 in the Raleigh-Durham area. Before that, she was a Vaccine Executive Sales Representative at Orion Healthcare for six months in 2015, covering North Carolina and Virginia. Her experience also includes a nine-year tenure at Merck as a Senior Professional Sales Representative in the Carolina Region from 2006 to 2015, and a two-year role at Impax Laboratories as a Neurology Specialty Representative from 2016 to 2018.
Educational Background
Niswander studied at Meredith College, where she earned a Bachelor of Science degree in Business Marketing with a minor in Psychology. Her educational background provides her with a solid foundation in marketing principles and consumer behavior, which she applies in her sales roles.
Sales Strategy and Achievements
Niswander has a proven track record of increasing volume and profit margins through strategic marketing and training initiatives. She utilizes extensive analysis skills to establish effective sales plans and goals. Her engagement with Business Solutions Specialists, New Business Managers, and Culinary Specialists contributes to driving account penetration and fostering new business development. Additionally, she regularly attends trade shows and conferences to identify prospective customers and expand business opportunities.
Early Career and Development
Niswander began her career at Sears Holdings Corporation as a Home Improvement District Sales Manager from 1991 to 1998 in Baltimore, Maryland. She later worked as a Senior Design Consultant at The Home Depot Interiors for ten months in 2018-2019 in the Raleigh-Durham area. These early roles helped her develop essential sales and customer service skills that have contributed to her success in subsequent positions.