Sheree Alba Kaufman
About Sheree Alba Kaufman
Sheree Alba Kaufman serves as the Vice President of Local Sales at US Foods, where she has worked since 2011. With a background in sales management at both US Foods and PepsiCo, she focuses on market research and sales excellence to drive customer service and operational efficiency.
Work at US Foods
Sheree Alba Kaufman has been with US Foods since 2011, initially serving as District Sales Manager for 13 years. In this role, she reviews and approves street sales-related expenses, credits, donations, and contracts. Since 2017, she has held the position of Vice President of Local Sales, where she conducts market research to identify customer needs and informs staff accordingly. Kaufman also develops and administers the yearly street sales operating plan and budget, utilizing Sales Excellence tools and processes to enhance sales and customer service.
Previous Experience at PepsiCo
Before joining US Foods, Sheree Alba Kaufman worked at PepsiCo as a District Manager from 2007 to 2011 for four years. In this role, she was responsible for overseeing sales operations and managing district-level initiatives. Her experience at PepsiCo contributed to her expertise in sales management and customer relations.
Education and Expertise
Sheree Alba Kaufman studied at Arizona State University, where she achieved a degree in Operations Management from 2002 to 2003. Prior to that, she attended the Fashion Institute of Design & Merchandising (FIDM) from 2000 to 2002, earning a degree in Merchandise Marketing. Her educational background provides her with a strong foundation in operations and marketing, which supports her roles in sales management.
Industry Knowledge and Trends
Kaufman maintains up-to-date knowledge of industry trends and product developments that impact target markets. This continuous learning enables her to adapt strategies and inform her team about changes in customer preferences and market dynamics. Her focus on market research ensures that US Foods remains competitive and responsive to customer needs.
Sales Management and Strategy Development
In her current role as Vice President of Local Sales, Sheree Alba Kaufman develops and administers the yearly street sales operating plan and budget. She utilizes various sales management strategies and tools to enhance the effectiveness of the sales team and improve customer service outcomes. Her leadership in this area is critical to driving sales performance within the Greater Los Angeles Area.