Valerie Richfield
About Valerie Richfield
Valerie Richfield serves as the Director of Brand Marketing at US Foods, where she has worked since 2016. She has a background in marketing and management, with experience at companies such as Barnes & Noble, All Terrain, and Catalina Marketing.
Work at US Foods
Valerie Richfield has served as the Director of Brand Marketing at US Foods since 2016. In this role, she oversees a private label product portfolio that includes 24 brands and over 30,000 SKUs. She is responsible for marketing activities across 70 distribution centers and 78 brick-and-mortar retail locations. Her duties include developing the Annual Operating Plan for private label marketing activities, which encompasses product launches, video production, digital marketing, event activation, advertising, and sponsorships. Additionally, she leads a team of four marketing managers and specialists.
Previous Experience at Barnes & Noble - NOOK
Before joining US Foods, Valerie Richfield worked at Barnes & Noble - NOOK as the Manager of the Retail Channel from 2012 to 2014. During her two years in this position, based in New York City, she focused on enhancing the retail presence of the NOOK brand and its product offerings.
Background in Marketing and Management
Valerie Richfield holds an MBA in Marketing and Management in Global Sustainability from the Fordham Gabelli School of Business, where she studied from 2008 to 2012. She also earned a B.S. in International Marketing from the UCF College of Business. This educational background has equipped her with the skills necessary for her roles in various marketing and management positions throughout her career.
Career Progression and Roles
Valerie Richfield has held several positions in marketing and management prior to her current role. She served as Senior Manager for Wine & Spirits at All Terrain from 2014 to 2016 in Chicago, Illinois. Earlier, she worked at Catalina Marketing in various roles, including Account Executive and Account Manager in Retail Brand Development from 2006 to 2012. Additionally, she worked as a Senior Procurement Coordinator at Lockheed Martin from 2005 to 2006.