Useful

Useful automates up to 90% of prep work for weekly coaching sessions, integrates with sales tech stacks, and enhances sales training through automated feedback and behavior analysis.

Services

Useful provides a suite of automation tools designed to streamline the prep work for weekly coaching sessions. The platform automates up to 90% of the preparation required for these sessions and integrates seamlessly with existing sales technology stacks to enhance 1:1 meetings. Additionally, Useful offers a Slack 1:1 Workflow to foster accountability and encourage weekly practice. The service includes automated coaching feedback customized for every customer interaction and analyzing calls to identify specific behaviors being developed with reps. It also aggregates and summarizes coachable moments from these calls, making them easily accessible for use in coaching sessions.

Products

Useful offers a range of products aimed at improving sales coaching efficiency. These products include automation tools for prepping weekly coaching sessions, integration with existing sales technologies, and Slack-based workflows for creating accountability among sales reps. The platform's core features involve automated analysis of sales calls to extract coachable moments and provide tailored feedback. Additionally, users can gain early access to educational content focused on sales leadership techniques from successful hypergrowth companies.

Integration with Sales Tech Stack

Useful's platform is designed to integrate directly with the existing sales technology stack, simplifying the process of preparing for 1:1 coaching sessions. This integration ensures that all relevant data is easily accessible, enabling sales managers to focus on delivering effective coaching without being bogged down by administrative tasks. By harmonizing with tools already in use, Useful aims to enhance the effectiveness and efficiency of sales coaching processes.

Educational Content

Useful provides a blog featuring posts from the team and community members that focus on B2B SaaS sales. The content includes insights, strategies, and best practices relevant to sales professionals looking to stay updated with industry trends. In addition to the blog, Useful offers early access to educational materials centered around sales leadership, particularly from companies experiencing hypergrowth. This content is designed to support continuous learning and development for sales leaders and their teams.