Christian Kletzl
About Christian Kletzl
Christian Kletzl, co-founder and CEO, is recognized for pioneering signal-based go-to-market (GTM) strategies in B2B revenue, predicting the end of indiscriminate prospecting by 2024.
Christian Kletzl: Co-founder & CEO
Christian Kletzl holds the title of Co-founder & CEO. He is prominently recognized for his insights into the evolving landscape of B2B revenue and marketing strategies. He has contributed significantly to the discourse on modern sales and marketing approaches, emphasizing the importance of using signals over traditional prospecting methods.
New Era of B2B Revenue: Signal-Based GTM
Christian Kletzl has been featured in an article that explores the new era of B2B revenue strategy, particularly the transition towards signal-based go-to-market (GTM) approaches. This methodology focuses on utilizing relevant signals to drive actionable and measurable outcomes, steering away from outdated practices like spray-and-pray prospecting.
Predicted End of Spray-and-Pray Prospecting in 2024
Christian Kletzl has predicted that by 2024, the traditional spray-and-pray prospecting method will become obsolete. This prediction aligns with his advocacy for a more targeted and efficient approach to outbound marketing, centered on the identification and use of specific signals to initiate sales processes.
Introduction of Champion Tracking Signal in 2019
In 2019, Christian Kletzl introduced the Champion Tracking signal, a groundbreaking addition to B2B marketing strategies. This innovation helped businesses focus on prospects with the highest potential for conversion by tracking relevant engagement signals, thereby enhancing the precision of marketing efforts.
Advocacy for Revenue-Focused Outbound Strategies
Christian Kletzl is a strong advocate for revenue-focused outbound strategies that prioritize relevant signals and actionable outcomes. He emphasizes the necessity of measuring outcomes and ensuring that every signal leads to a clear, actionable step, supporting a more intelligent and efficient marketing process.
Revenue-Focused Blueprint for Buying Signals
Highlighting his commitment to innovative marketing strategies, Christian Kletzl advocates for a revenue-focused blueprint for buying signals. This blueprint aims to streamline the sales process by integrating key buying signals that can be leveraged for more effective and outcome-driven marketing and sales approaches.