Khuyen Nguyen
About Khuyen Nguyen
Khuyen Nguyen is an ABM Campaign Lead at UserGems, where he has worked since 2021. He holds a Bachelor's degree in English Language and Literature from Ho Chi Minh University of Social Sciences and Humanities and has experience in various roles across marketing and administration.
Current Role as ABM Campaign Lead
Khuyen Nguyen currently serves as the ABM Campaign Lead at UserGems, a position held since 2021. In this role, Nguyen focuses on developing and executing account-based marketing strategies. She emphasizes the importance of consistency and commitment in these strategies, advocating for personalized content to enhance campaign effectiveness. Nguyen also discusses the necessity of alignment between sales and marketing teams to achieve successful outcomes in account-based marketing.
Previous Experience at UserGems
Prior to her current role, Khuyen Nguyen worked at UserGems as a Market Development Representative from 2020 to 2021. During her tenure, she contributed to discussions on marketing strategies and provided insights into the challenges faced in B2B account-based marketing campaigns. Her experience at UserGems has informed her approach to ABM, particularly regarding the tools and support needed for success.
Educational Background
Khuyen Nguyen studied at Ho Chi Minh University of Social Sciences and Humanities (USSH), where she earned a Bachelor's degree in English Language and Literature/Letters from 2012 to 2016. This educational background has equipped her with strong communication skills, which are essential in her marketing roles.
Career History in Marketing and Administration
Nguyen has a diverse career history that includes various roles in marketing and administration. She worked as an Office Administrator at Fastsell from 2016 to 2017, followed by a position as an HR Executive at The Coffee House from 2017 to 2018. She then served as Operation Admin Team Lead at Kim Dental from 2019 to 2020. This range of experiences has contributed to her understanding of operational and marketing dynamics.
Insights on Account-Based Marketing
Khuyen Nguyen has shared insights on the common pitfalls of B2B account-based marketing campaigns and strategies to address them. She highlights the importance of using the right tools and emphasizes the need for top-down support for ABM initiatives. Her discussions often focus on overcoming pipeline anxiety in marketing, showcasing her depth of knowledge in the field.