Lisa Friedrich
About Lisa Friedrich
Lisa Friedrich serves as the Associate Director of GTM and CRM at uShip and is a co-owner of Fallout Theater in Austin, Texas. With a diverse background in marketing, communications, and event management, she has held various roles at uShip and other organizations over the past decade.
Work at uShip
Lisa Friedrich currently holds the position of Associate Director GTM + CRM at uShip, a role she has occupied since 2023. Prior to this, she served as Product Marketing Manager from 2021 to 2023, and as SEO Manager from 2017 to 2021. Her tenure at uShip also includes a position as Member Support Specialist from 2016 to 2017. In her various roles, she has contributed to the company's marketing strategies and customer relationship management.
Experience in Event Planning and Management
Lisa Friedrich has a strong background in event planning and management, particularly in customer relations. She served as a marketing manager for Spider House Ballroom, an Austin venue, where she was responsible for organizing events and managing customer interactions. This experience has equipped her with skills essential for effective event coordination and customer engagement.
Educational Background in Communication Studies
Lisa Friedrich studied at Texas State University, where she earned a Bachelor of Arts degree in Communication Studies from 2004 to 2008. Her educational background includes training in quantitative and qualitative statistics, organizational communications, and mediation. This foundation has informed her professional roles in marketing and communications.
Previous Roles and Experience
Before her current position at uShip, Lisa held various roles in marketing and communications. She worked at the Houston Food Bank as a Communications Specialist from 2012 to 2013. Additionally, she was involved in sales and marketing at United Vision Logistics from 2008 to 2012. Her experience also includes positions at Adlucent and PRO Unlimited, where she focused on PPC advertising and Facebook Ads integrity.
Skills in Marketing and Customer Relations
Lisa Friedrich possesses expertise in sales forecasting, tracking, and monitoring, particularly using Salesforce.com. She has experience advising users on Facebook Advertising best practices during her time at PRO Unlimited. Her skills extend to creating PPC text ads, which she developed while working at AdLucent, showcasing her proficiency in digital marketing strategies.