Alison Lyne
About Alison Lyne
Alison Lyne serves as the Director of Demand Generation at Ushur, where she has worked since 2022. With a strong background in digital marketing and customer experience automation, she has held various leadership roles in demand generation across multiple companies.
Work at Ushur
Alison Lyne has served as the Director of Demand Generation at Ushur since 2022. In this role, she focuses on driving demand generation initiatives and implementing strategies that leverage AI-powered Customer Experience Automation™ platforms. Her position is based in Los Angeles County, California, where she has contributed to the company's growth and customer engagement efforts for two years.
Education and Expertise
Alison Lyne holds an Advanced Diploma in Digital Marketing from New York University. She also earned a Bachelor's degree in Psychology from the University of California, Davis. Her educational background supports her expertise in deploying data-driven marketing strategies and intelligently automating customer journeys, enhancing customer acquisition and retention.
Background in Demand Generation
Before joining Ushur, Alison Lyne held several key positions in demand generation. She worked at Persado for nearly four years, initially as Director of Demand Generation from 2018 to 2021 and later as Senior Director, Demand Generation from 2021 to 2022. Her experience at Persado focused on driving marketing strategies that effectively engage customers. Prior to Persado, she was an Account Director at Bluewolf, an IBM Company, and a Consumer Insights Specialist at News America Marketing.
Professional Experience
Alison Lyne has extensive experience in demand generation and marketing. She worked as a Senior Marketing Manager at Persado from 2013 to 2018, where she developed and executed marketing strategies. Her role at Bluewolf involved managing client accounts, while her position at News America Marketing centered on consumer insights. This diverse experience has equipped her with a comprehensive understanding of customer engagement and marketing dynamics.