Kashif Mahbub
About Kashif Mahbub
Kashif Mahbub serves as the Chief Marketing Officer at Ushur, where he leads the marketing function and drives growth strategies. With over 20 years of experience in marketing and product management, he specializes in Robotic Process Automation and has held key positions at various technology companies.
Current Role at Ushur
Kashif Mahbub serves as the Chief Marketing Officer (CMO) at Ushur, a position he has held since 2022. In this role, he leads the company's marketing function, which includes brand management, communications, community engagement, and overall growth strategies. His leadership focuses on building high-performance teams and creating category-defining global brands and platforms.
Previous Experience in Marketing
Prior to his current role, Kashif Mahbub worked at Ushur as Senior Vice President of Marketing from 2021 to 2023. He has extensive experience in product marketing and has held senior positions at various companies, including Automation Anywhere, where he served as Vice President of Product Marketing from 2017 to 2021. His background includes roles at Doxee, Saggezza, and Elixir Technologies, where he developed integrated marketing programs and managed corporate compliance and training platforms.
Education and Expertise
Kashif Mahbub has a solid educational background, having studied at multiple institutions. He earned a Bachelor of Science in Electrical Engineering (BSEE) from the University of Engineering and Technology. He also holds an MBA in Finance and Marketing from USC Marshall School of Business and completed an Executive Education program in SaaS marketing at Stanford University. His expertise includes Robotic Process Automation (RPA), digital workforce platforms, and managing analyst relations with firms like Gartner and Forrester.
Career Background
Kashif Mahbub has over 20 years of experience in marketing and product management, with a career that spans various roles in fast-scaling startups and established companies. He began his career at Elixir Technologies in London, where he worked as Manager of Product Marketing & Channels. His subsequent roles included Vice President of Marketing at Doxee and Senior Director of Product Marketing at Automation Anywhere, showcasing his ability to drive demand generation and develop global partner programs.
Skills and Specializations
Kashif Mahbub specializes in creating multichannel integrated marketing programs aimed at demand generation. He possesses skills in developing global partner programs, negotiating reseller agreements, and managing corporate compliance and training platforms. His expertise extends to intelligent automation, customer engagement, and experience management, as well as intelligent document management, making him a well-rounded leader in the marketing field.