Sharon Liu
About Sharon Liu
Sharon Liu is a Senior Product Marketing Manager at Ushur, where she leads cross-functional product launches and develops messaging strategies. With a background in product marketing and research, she has previously held positions at 8x8 and Automation Anywhere.
Current Role at Ushur
Sharon Liu serves as the Senior Product Marketing Manager at Ushur since 2021. In this role, she leads cross-functional product launches by coordinating efforts across departments such as Product Management, Sales, and Marketing. She develops comprehensive messaging and positioning strategies for Ushur's products, emphasizing competitive differentiators. Additionally, she conducts primary research to identify knowledge gaps and areas for improvement in sales enablement. Liu also provides guidance on copy and design for new and existing webpages and creates diverse content, including customer testimonials and demo videos, to support marketing initiatives.
Previous Experience at Automation Anywhere
Before joining Ushur, Sharon Liu worked at Automation Anywhere for three years, from 2018 to 2021. She held the positions of Product Marketing Manager and later Senior Product Marketing Manager. In these roles, she was responsible for developing marketing strategies and initiatives that enhanced product visibility and market engagement. Her work involved collaborating with various teams to ensure alignment in messaging and product positioning.
Experience at 8x8
Sharon Liu's career includes a tenure at 8x8, where she worked from 2016 to 2018. Initially, she served as a Product Marketing Analyst for one year, followed by a role as Market Research Manager for another year. In these positions, she focused on market analysis and product marketing strategies, contributing to the company's overall marketing efforts.
Educational Background
Sharon Liu studied at San Jose State University, where she earned a Bachelor of Science (B.S.) in Management Information Systems from 2011 to 2015. This educational background provided her with a solid foundation in both technical and managerial aspects of information systems, which she has applied throughout her career in product marketing.
Early Career at Lumo Bodytech
Sharon Liu began her professional career at Lumo Bodytech in 2015, where she worked as a Test Engineer and Logistics Intern for six months. This early experience allowed her to gain insights into product testing and logistics, which contributed to her understanding of product development processes.