Anna Malén
About Anna Malén
Anna Malén serves as the Head of Digital Marketing & Marketing Operations at Vaisala, where she has worked since 2021. With a diverse background in digital marketing, content strategy, and user experience, she has held various roles across multiple organizations, including Finnair and SOK.
Current Role at Vaisala
Anna Malén serves as the Head of Digital Marketing & Marketing Operations at Vaisala. She has held this position since 2021, contributing to the company's digital marketing strategy and operations. Her role involves overseeing various marketing initiatives and optimizing digital channels to enhance the company's online presence.
Previous Experience in Digital Marketing
Prior to her current role, Anna worked at Vaisala as a Content and Website Strategist, Team Lead from 2020 to 2021. She has extensive experience in digital marketing, having held positions such as Web Strategy Manager at Holiday Club Resorts from 2018 to 2020 and Web Specialist/Producer at SOK from 2004 to 2010. Her diverse background in digital roles has equipped her with a strong foundation in marketing operations.
Education and Expertise
Anna Malén holds a Bachelor's Degree in Communication from Bournemouth University, which she completed from 2000 to 2003. She furthered her education with a Master's Degree in Creative Media Practice from the same institution, studying from 2007 to 2009. Her academic background supports her expertise in data visualization, service design, and digital marketing.
Background in Content Management Systems
Anna possesses advanced skills in managing and optimizing various content management systems, including Drupal, Liferay, Episerver, and WordPress. This expertise is essential for her role in digital marketing, allowing her to effectively manage website content and enhance user experience.
Career Progression and Roles
Anna's career includes a range of positions that highlight her growth in the digital marketing field. She began her professional journey in 1998 with Finnair as a Catering Line Worker and has since held various roles, including Verifier at Barclays Investment Bank and Production and Development Manager at Ch5 Finland. This progression reflects her adaptability and commitment to the marketing and digital sectors.