Anne Irmola
About Anne Irmola
Anne Irmola is the Head of Marketing for Weather and Environment at Vaisala, with over 15 years of experience in modern marketing strategies across multinational and start-up companies. She has held various marketing roles in notable firms such as VTT, EY, Accenture, and Tieto, and has a strong academic background in marketing and business management.
Current Role at Vaisala
Anne Irmola serves as the Head of Marketing for the Weather and Environment sector at Vaisala since 2021. In this role, she focuses on developing and executing marketing strategies tailored to the maritime industry. Her responsibilities include overseeing marketing initiatives that align with Vaisala's mission to provide environmental monitoring solutions. Based in Helsinki, Uusimaa, Finland, she leverages her extensive experience to enhance Vaisala's market presence.
Previous Experience in Marketing
Prior to her current position, Anne Irmola held various marketing roles across multiple organizations. She worked at VTT as Head of Marketing for Knowledge Intensive Products and Services from 2017 to 2018. At EY, she served as Nordic Marketing Business Partner and later as Country Marketing Manager from 2019 to 2021. Her tenure at Accenture as Management Consulting Manager and at Tieto in various marketing capacities further solidified her expertise in the field.
Educational Background
Anne Irmola has a robust educational background in marketing and business management. She earned a Bachelor of Business Administration (BBA) from Haaga-Helia University of Applied Sciences, focusing on Marketing, Management, and Leadership from 1999 to 2003. She further advanced her studies with an Executive MBA from Central European University between 2015 and 2016. Additionally, she obtained a Marketing Diploma and a Strategic Marketing Management qualification from Markkinointi Instituutti.
Expertise in Marketing Strategy
With over 15 years of experience, Anne Irmola specializes in planning, developing, and executing modern marketing strategies. Her expertise spans various areas, including marketing strategy, brand development, and digital marketing. She has a comprehensive understanding of go-to-market strategies and effective lead generation. Her experience includes working with both multinational corporations and start-ups in the IT and high-tech industries.
Leadership and International Experience
Anne Irmola possesses significant leadership experience, having led cross-functional teams and managed partner networks. Her international experience includes working and studying abroad, which has equipped her with insights into expanding businesses beyond their home markets. She is passionate about leveraging modern marketing tactics and technological opportunities to drive business growth.