Anni Eliasson
About Anni Eliasson
Anni Eliasson serves as the Head of Marketing for EMEA Gas & Liquid Measurements at Vaisala, where she has led marketing strategies since 2020. With a comprehensive background in marketing across various sectors, she has held multiple roles at Vaisala since 2000, contributing significantly to the company's marketing efforts in industrial measurements and meteorology.
Current Role at Vaisala
Anni Eliasson serves as the Head of Marketing for EMEA Gas & Liquid Measurements at Vaisala. She has held this position since 2020 and is based in the Helsinki Metropolitan Area. In her current role, she leads marketing strategies specifically tailored for gas and liquid measurement products within the EMEA region.
Career Progression at Vaisala
Eliasson has a long-standing career at Vaisala, where she has held various marketing roles since 2000. Her positions have included Assistant in the R&D Department, Coordinator for Product Process, and several marketing-focused roles in HydroMet, Meteorology, and Industrial Measurements. She progressed to Head of Marketing for the EMEA & Australia Region from 2018 to 2020 before assuming her current role.
Education and Expertise
Anni Eliasson holds a Bachelor of Business Administration (BBA) from Haaga-Helia University of Applied Sciences, which she completed from 1996 to 2000. She furthered her education at the University of Helsinki, earning a Bachelor of Science (B.Sc.) in Consumer Economics and Marketing from 2002 to 2008, followed by a Master of Science (M.Sc.) in the same field from 2008 to 2011. Her educational background supports her extensive experience in marketing management.
Previous Experience in Marketing
Before her tenure at Vaisala, Eliasson gained experience in direct marketing as a trainee at IBM from 1998 to 1999. She also worked as a trainee in Industrial Automation at VTT, Technical Research Centre of Finland in 1999. These roles contributed to her foundational knowledge in marketing and industrial sectors.
Skills in Marketing Management
Eliasson possesses strong skills in campaign management and marketing event planning, particularly in a B2B context. Her comprehensive background spans various sectors, including industrial measurements, meteorology, defense, and hydromet, enabling her to effectively lead marketing initiatives across diverse markets.