Cheryl Sweeney
About Cheryl Sweeney
Cheryl Sweeney serves as the Head of Marketing for Industrial Measurements Americas at Vaisala, where she leads a team to enhance customer experience. With extensive experience in integrated marketing strategies and a background in various marketing roles, she has developed a strong expertise in B2B marketing automation and customer engagement.
Current Role at Vaisala
Cheryl Sweeney serves as the Head of Marketing for Industrial Measurements Americas at Vaisala. She has held this position since 2021 and operates from Woburn, Massachusetts, in a hybrid work environment. In her role, she leads a team of regional marketing managers, focusing on enhancing customer experience within Vaisala's Industrial Measurements business. Her responsibilities include developing marketing and communications strategies that align with the company's growth objectives through both direct and channel sales.
Previous Experience at Johnson Controls
Cheryl Sweeney worked at Johnson Controls in two significant roles. From 2017 to 2019, she was the Senior Marketing Communications Manager for North America, based in Westford, Massachusetts. Following this, she served as the Marketing Director for Security Products, Americas, from 2019 to 2021. In both positions, she gained valuable experience in integrated marketing strategies, including inbound and outbound marketing, social media, and customer engagement.
Background in Marketing Communications
Cheryl Sweeney has extensive experience in marketing communications, having worked at L3 Technologies as a Marketing Communications Manager from 2005 to 2016. During her 11 years there, she developed skills in events management and marketing ROI analysis. Prior to that, she was a Marketing Media Project Manager at GE Security, Homeland Protection from 2002 to 2005. This diverse background has equipped her with a thorough understanding of various marketing strategies.
Education and Expertise
Cheryl Sweeney studied at Bay Path University, where she developed foundational knowledge that supports her marketing career. She possesses expertise in B2B marketing automation and account-based marketing (ABM), as well as experience in A/B testing for marketing strategies. Her educational background and professional experiences contribute to her effective leadership in marketing roles.