Emmi Pajula
About Emmi Pajula
Emmi Pajula is a Digital Engagement Producer at Vaisala, where she has worked since 2022. She holds a Master's degree in International Business and has extensive experience in digital marketing and content management across various companies.
Current Role at Vaisala
Emmi Pajula serves as a Digital Engagement Producer at Vaisala since 2022. In this role, she manages and develops the global webinar process, focusing on creating engaging digital experiences. Pajula plays a key role in enabling organic social media growth and fostering employee advocacy within the organization. Additionally, she supports website activities, contributing to the overall digital strategy of Vaisala.
Previous Experience in Digital Marketing and Content Management
Prior to her current position, Emmi Pajula worked at Essity as a Digital Content Editor from 2018 to 2022. She was responsible for managing digital content and enhancing online presence. Additionally, she held a position as a Digital Marketing Specialist at Academic Work in 2022 for seven months, where she contributed to digital marketing initiatives. Her earlier roles include working as a B2B Sales Agent at TeliaSonera and Telia Company, and as a Customer Solutions Analyst at Adecco.
Educational Background in International Business
Emmi Pajula has a strong educational background in International Business. She earned her Bachelor's degree from the University of Vaasa, studying from 2012 to 2016. She continued her education at the same university, achieving a Master's degree in International Business from 2015 to 2018. Additionally, she pursued a Double Degree in International Business and Economics at Università di Pavia from 2016 to 2018. She also completed exchange studies at EM Strasbourg Business School from 2014 to 2015.
Skills in Event Management and Marketing Automation
In her role as a Digital Engagement Producer, Emmi Pajula acts as a superuser in event management systems, handling tasks related to event communication and registration data management. She is involved in creating and facilitating marketing automation activities and campaigns, which are essential for enhancing customer engagement and optimizing marketing efforts.