Karla Tapia
About Karla Tapia
Karla Tapia is the LATAM Marketing Manager at Vaisala, where she has worked since 2017. She has extensive experience in marketing and communication roles across various companies, including OSRAM and Sanofi, and holds degrees in Marketing and Communication.
Current Role at Vaisala
Karla Tapia serves as the LATAM Marketing Manager at Vaisala, a position she has held since 2017. In this role, she manages marketing budgets specifically for the Latin American region. She coordinates brand seminars and expos tailored to the Latin American market and provides direct support to the sales team. Additionally, she oversees the translation of marketing materials into Spanish and Portuguese, ensuring effective communication with the target audience.
Previous Experience in Marketing
Before joining Vaisala, Karla Tapia held several marketing positions. She worked at Válvulas Worcester as Gerente de Mercadotecnia for four months in 2015. Her tenure at OSRAM spanned from 2008 to 2013, where she served as Marketing & Communication Coordinator and later as Sales Marketing Sr. Analyst. She also worked at ReneSola Ltd. as Marketing Manager for one year from 2015 to 2016 and at Sanofi as Coordinadora de Comunicación from 2003 to 2007.
Education and Qualifications
Karla Tapia studied at Tecnológico de Monterrey, where she achieved a Diplomado en Mercadotecnia in 2011. She also attended Universidad del Valle de México, earning a Lic. en Ciencias de la Comunicación with Mención Honorífica from 1999 to 2002. Her educational background provides her with a solid foundation in marketing and communication strategies.
Marketing Strategies and Initiatives
In her current role, Karla Tapia leads various marketing initiatives for the Latin American region. She manages social media platforms in both Spanish and Portuguese, coordinates webinars tailored for the Latin American audience, and handles digital and print advertising strategies. Additionally, she leads nurturing programs to engage with the audience effectively.