Kirsi Linsuri Sipila
About Kirsi Linsuri Sipila
Kirsi Linsuri Sipila is a Senior Marketing Manager at Vaisala, where she has worked since 2024. With extensive experience in both B2B and B2C marketing, she has held various roles in major companies, including Nokia and Neste Oil, and possesses a Master of Laws degree.
Work at Vaisala
Kirsi Linsuri Sipila currently serves as the Senior Marketing Manager at Vaisala, a position she has held since 2024. Prior to this role, she worked as the Distributor Marketing Manager for Industrial Measurements at Vaisala from 2020 to 2024. Her tenure at Vaisala has been marked by a focus on enhancing distributor marketing strategies and driving sales through digital channels.
Previous Experience in Marketing
Before joining Vaisala, Kirsi held several significant marketing roles. She was the Head of Digital Marketing for the Europe Sales Unit at Nokia from 2009 to 2012 and served as a Senior Marketing Manager at Nokia from 2004 to 2008. Additionally, she worked as a Marketing Manager at Anttila Oy from 1997 to 2001 and at Yves Rocher Finlande Oy from 1987 to 1997. Her diverse experience spans both B2B and B2C marketing.
Education and Expertise
Kirsi Linsuri Sipila holds a Master of Laws (LLM) degree from the University of Helsinki, which she completed between 1980 and 1986. She also studied Marketing Strategy and Organizational Transformation at INSEAD from 2007 to 2008. Her educational background in law complements her marketing expertise, particularly in areas such as distributor marketing, CRM, and marketing automation.
Achievements in Digital Marketing
Kirsi has a strong background in digital marketing, with a proven track record in business development through digital channels. She specializes in increasing B2B sales by creating demand and generating leads. Her experience includes building strong partner marketing relationships within the EMEA region, demonstrating her capability in enhancing sales through effective marketing strategies.
Background in Market Research
Kirsi also has experience in market research and development, having worked as a Manager at Neste Oil from 2012 to 2014. This role contributed to her understanding of market dynamics and consumer behavior, further enhancing her marketing acumen and ability to drive results in various sectors.