Laura Lear
About Laura Lear
Laura Lear serves as the Head of Global Strategic Marketing for Renewable Energy at Vaisala, where she leads marketing strategies focused on wind energy solutions. She has held various marketing roles in notable companies, including AT&T, Sony Electronics, and Gogo Business Aviation, and has a background in communications from Syracuse University.
Current Role at Vaisala
Laura Lear serves as the Head of Global Strategic Marketing for Renewable Energy at Vaisala. In this role, she is responsible for executing integrated marketing and communications strategies tailored to Vaisala's renewable energy business. Her focus includes developing marketing strategies that enhance Vaisala's market opportunities globally, particularly in the wind energy sector, which encompasses lidar wind measurement and weather sensors.
Previous Experience in Marketing
Before joining Vaisala, Laura Lear held several significant marketing positions. She worked as the Vice President of Marketing at the Medical Group Management Association (MGMA) from 2013 to 2015. Prior to that, she was the National Marketing Manager at Sony Electronics, Inc. from 1995 to 1999. Additionally, she served as the National Account Executive at AT&T from 1985 to 1990 and held the position of Director of Marketing at Gogo Business Aviation from 2015 to 2019.
Educational Background
Laura Lear studied at Syracuse University, specifically at the S.I. Newhouse School of Public Communications. She earned a Bachelor of Science degree in Communications and Public Relations, completing her studies from 1981 to 1985. Her educational background has provided her with a strong foundation in communication strategies relevant to her marketing career.
Leadership in Marketing Strategy
In her current position at Vaisala, Laura Lear leads marketing strategies that are specifically designed for the renewable energy sector. Her strategic focus is on expanding Vaisala's market opportunities on a global scale, particularly in the wind energy domain. This includes leveraging advanced technologies such as lidar for wind measurement and various weather sensors to support the renewable energy initiatives.
Career Progression
Laura Lear's career has spanned multiple industries and roles. After her initial role at AT&T, she transitioned to various marketing leadership positions, including Director of Marketing at Jabber, Inc., which was later acquired by Cisco, and Senior Director of Marketing at Fathom Events from 2005 to 2013. Her diverse experience has contributed to her expertise in strategic marketing within the renewable energy sector.