Maaret Helenius
About Maaret Helenius
Maaret Helenius is a Visual Content Specialist at Vaisala, with extensive experience in marketing and visual content creation. She has held various roles in the company since 2002, including Marketing Coordinator and Marketing Specialist, and has developed skills in video production, graphic design, and social media engagement.
Current Role as Visual Content Specialist
Maaret Helenius currently serves as a Visual Content Specialist at Vaisala, a position she has held since 2022. In this role, she is responsible for the visual execution of email marketing campaigns, utilizing the Eloqua platform to ensure quality assurance of outbound campaigns and assets. She collaborates closely with product managers and product marketing teams to produce in-house product videos, enhancing the visual representation of Vaisala's offerings.
Professional Experience at Vaisala
Maaret Helenius has extensive experience at Vaisala, where she worked in various capacities over a span of 10 years. She served as a Service Administrator from 2002 to 2012, followed by a role as Marketing Coordinator from 2012 to 2019. During her time as Marketing Specialist from 2019 to 2022, she managed the material bank and coordinated the localization of marketing materials. Her experience at Vaisala has equipped her with a deep understanding of marketing and content creation.
Previous Employment at Ingram Micro
Before joining Vaisala, Maaret Helenius worked at Ingram Micro as a Forwarding Assistant from 1998 to 2001. This early role provided her with foundational experience in logistics and operations, contributing to her professional development in subsequent positions.
Educational Background in Media and Marketing
Maaret Helenius has a solid educational background in media and marketing. She studied at Amiedu, achieving a Media Assistant qualification from 2009 to 2011. Additionally, she attended the People Group Academy PGA, where she focused on Film/Cinema/Video Studies and completed a video editing examination from 2015 to 2016. She also studied Marketing at Markkinointi-instituutti, obtaining a Marketing and Communications Vocational Examination from 2011 to 2012.
Skills in Visual Content Creation
Maaret Helenius is proficient in Adobe Photoshop and Premiere, which she uses for visual content creation. She has experience in updating and editing the Vaisala website using SharePoint and Drupal, including managing hero videos, graphics, and overall visual design. Her skills extend to managing event production, including booth visuals and promoting events through web and social media channels.