Maiju Rauma
About Maiju Rauma
Maiju Rauma serves as the Director of Marketing & Communications for Industrial Measurements at Vaisala, bringing extensive experience in the IT and technology sectors, particularly in B2B sales and marketing management.
Current Role at Vaisala
Maiju Rauma serves as the Director of Marketing & Communications for Industrial Measurements at Vaisala. She has held this position since 2018 and is based in the Helsinki Area, Finland. In her role, she focuses on developing and executing marketing strategies that enhance Vaisala's visibility and engagement within the industrial measurements sector.
Previous Experience in Marketing and Communications
Prior to her current role, Rauma held several significant positions in marketing and communications. She worked at Basware for a total of eight years in various roles, including Head of Marketing & Communications and Vice President of Global Marketing Communications. Rauma also served as Head of Marketing & Communications at 3 Step IT and held multiple roles at AAC Global, contributing to her extensive experience in the field.
Educational Background
Rauma studied at Aalto University, where she completed courses in Basics of Service Design through the Open University. She also holds a Master of Science in Economics and Business Administration from the Turku School of Economics at the University of Turku, with a focus on Marketing, Management & Organisation, and Business Law.
Expertise in Digital Marketing
Rauma possesses a strong understanding of performance-driven operations and digital marketing campaigns. Her expertise includes planning and implementing multi-channel digital programs on both local and global scales. She demonstrates a comprehensive understanding of customer marketing and its significance in business operations.
Career Timeline
Rauma's career spans several years in the IT, technology, and services industries. She began her professional journey as an Account Manager at Merger Communications in 1995. Over the years, she has held various positions that have contributed to her extensive knowledge and skills in B2B sales and sales management.