Melissa Jean Tousignant
About Melissa Jean Tousignant
Melissa Jean Tousignant serves as the Marketing Manager for North America at Vaisala, a position she has held since 2022. With a diverse background in marketing roles across various companies, she has developed expertise in lead generation and campaign execution.
Work at Vaisala
Melissa Jean Tousignant has been serving as the Marketing Manager for North America at Vaisala since 2022. In this role, she focuses on increasing Marketing Qualified Leads and conversions through various marketing channels, including email marketing, paid advertising, and social media. She has planned and executed marketing campaigns specifically for Vaisala's Liquid Measurements and Power Solutions businesses in North America. Additionally, she collaborates with global marketing personnel to adapt and share materials for sales representatives, distribution partners, and end customers.
Previous Experience in Marketing
Prior to her current position, Tousignant worked at Microdesk as a Content Marketing Strategist from 2021 to 2022. She also held the role of Marketing Specialist at Microdesk from 2019 to 2021. Earlier in her career, she served as a Product Marketing Specialist at Johnson Controls from 2017 to 2019 and as a Digital Account Manager at Millennium Agency from 2016 to 2017. Her experience includes creating and distributing various content types, such as articles, white papers, and webinars.
Education and Expertise
Tousignant earned a Bachelor of Science in Journalism with a major in Public Relations and a minor in Marketing from Suffolk University, where she studied from 2012 to 2016. She furthered her education at Southern New Hampshire University, obtaining a Master of Arts in Communications with a concentration in New Media and Marketing from 2017 to 2020. Her educational background supports her expertise in marketing strategies and content creation.
Early Career and Internships
Melissa Tousignant began her career with various internships, including a Marketing Intern position at Ford Hall Forum in 2013 and a 360 Sales Intern role at Conway Office Solutions, a Xerox Company, also in 2013. These early experiences provided her with foundational skills in marketing and sales, contributing to her professional development in the marketing field.