Niina Reponen
About Niina Reponen
Niina Reponen serves as the Head of Marketing, Solutions Marketing and Ecommerce at Vaisala, where she has worked since 2018. With a strong background in digital marketing and management, she leads a team focused on global marketing strategies and e-commerce initiatives.
Work at Vaisala
Niina Reponen has been employed at Vaisala since 2011, holding various positions that reflect her expertise in marketing. Currently, she serves as the Head of Marketing, Solutions Marketing and Ecommerce, a role she has held since 2018. In this capacity, she manages content strategy, product launches, and oversees multiple marketing channels, including web, email, social media, SEO, SEM, webinars, tradeshows, advertising, and PR. Previously, she worked as an Ecommerce Manager, Marketing Analyst, Digital Marketing Specialist, and held internship roles, contributing to her comprehensive understanding of the company's marketing landscape.
Education and Expertise
Niina Reponen has a strong educational background in marketing and management. She studied at Harvard University and Harvard Extension School, focusing on Marketing and Management from 2015 to 2017. Additionally, she studied at Aalto University, where she earned a Bachelor of Science in Economics, Marketing, and International Studies from 2006 to 2010. Her studies at ESCP Business School and HEC Montréal further enhanced her knowledge in international business and finance, equipping her with the skills necessary for her roles in marketing.
Background
Before joining Vaisala, Niina Reponen gained experience in various marketing roles. She worked as a Marketeer at Trainers' House from 2010 to 2011 and as a Claims Advisor at Lähitapiola from 2008 to 2009. Her early career also included a position as a Shop Assistant at Stockmann in 2007. These roles provided her with foundational skills in customer service and marketing, which she later applied in her positions at Vaisala.
Achievements
In her current role at Vaisala, Niina Reponen leads a multi-national, multi-site team of marketing managers. She is responsible for driving the development and execution of global marketing strategies for products and services. Her collaboration with regional marketing and sales teams, product management, R&D, and digital marketing teams has been essential in enhancing Vaisala's marketing effectiveness.