Raine Pulkkinen
About Raine Pulkkinen
Raine Pulkkinen serves as the Chair of the Sales & Marketing Steering Group and Executive Process Owner Sales at Vaisala, where he has worked since 2014. With extensive experience in sales management and a strong academic background, he has successfully led digital transformation initiatives and negotiated significant contracts across multiple countries.
Work at Vaisala
Raine Pulkkinen has been employed at Vaisala since 2014, holding the position of Chair Sales & Marketing Steering Group and Executive Process Owner Sales I Sales Director. In this role, he leads a cross-functional senior leadership team to enhance the end-to-end sales and marketing processes. His focus includes driving digital transformation and continuous improvement within the organization. Pulkkinen has implemented strategies to streamline workflows and improve data utilization, prioritizing technology-driven enhancements to optimize sales operations.
Previous Experience
Before joining Vaisala, Raine Pulkkinen worked at Rigaku Corporation as a Sales Manager from 2012 to 2014 in Germany. He also served as General Manager at Anton Paar GmbH from 2011 to 2012 and briefly held the position of Area Product Manager for Finland at the same company in 2011. His diverse work experience spans six countries, including Finland, Sweden, the Netherlands, Germany, the USA, and the UAE.
Education and Expertise
Raine Pulkkinen has a strong educational background, having studied at multiple prestigious institutions. He earned an MBA in Finance & Control from Maastricht University from 2008 to 2011. He also completed a Postgraduate Diploma in Organisational Leadership at Saïd Business School, University of Oxford, from 2019 to 2020. Additionally, he holds a Master of Laws (LLM) in Business & Trade Law from Erasmus University Rotterdam and a Bachelor of Science and Bachelor of Arts from Utrecht University, where he studied Physics and Social Science.
Global Business Experience
Raine Pulkkinen has extensive international business experience, having traveled to over 70 countries and conducted business with clients in more than 100 countries. He has successfully negotiated B2B contracts with Fortune 500 companies and has influenced funding at ministerial and diplomatic levels for large contracts ranging from 10 to 20 million euros in the B2G sector. His work reflects a deep understanding of global markets and cross-cultural business practices.
Leadership in Digital Transformation
In his role at Vaisala, Raine Pulkkinen has led a senior team in a group-wide transformation aimed at enhancing digital sales and marketing tools for a business valued at 550 million euros. His portfolio includes significant developments such as Salesforce/CPQ integration with SAP, eCommerce solutions, and Product Information Management. He applies SAFe and Agile methodologies to improve the development of sales data and customer journey mapping, facilitating a seamless transition from digital discovery to purchase and delivery.